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2017 Archives

Dec 19, 2017
Special K Nourish® Berries & Peaches with Probiotics is Only Cereal from a Leading Brand to Contain Live and Active Cultures

At a time when 83 percent of adults report some kind of gastrointestinal problem1, new Special K Nourish® Berries & Peaches with Probiotics is the only cereal from a leading brand to contain live...

Dec 19, 2017
Kellogg's Rice Krispies Treats launches Birthday Cake and Cookies 'n' Creme flavors

Kellogg's Rice Krispies Treats is introducing two special flavors that are here to stay: Birthday Cake and Cookies 'n' Creme. The new flavors, inspired by the most sought-after flavors of homemade...

Dec 13, 2017
NYC's favorite cereal destination returns with a jam-packed cereal menu, creations inspired by Lauren Conrad, limited-time "homemade" Eggo® waffles and a bigger space to eat, chill and create!

Kellogg's® NYC Café is back and better than ever! Tomorrow, foodies and cereal lovers in NYC can join Tony the Tiger® at the new and improved café, located at 31 E. 17th St. Five times the...

Dec 7, 2017
Kellogg's® grants Pop-Tarts fans' wishes with the return of frosty classics

Pop-Tarts® fans will soon have a reason to celebrate the frosty season when highly-requested Frosted Strawberry Milkshake toaster pastries return to store shelves. The flavor, back by popular...

Nov 28, 2017
Conrad, best-selling author, foodie and entertainer, will create part of the cereal-inspired menu at Kellogg®'s new NYC Café

Tony the Tiger® is taking NYC once again with an exciting new food destination – this time with the help of Lauren Conrad. Ahead of its anticipated opening, Kellogg's® is partnering with the...

Nov 13, 2017
Kellogg's Raisin Bran® teamed up with retired Chicago football player to bring breakfast to fans

Friends, football and food is a great start to the day; however, creating the perfect pregame tailgate can often mean unpacking 5 hours before kick-off1.To celebrate early rising tailgaters, who...

Nov 9, 2017
Nearly five times the size and packed with endless cereal possibilities, Kellogg's® NYC Café an opportunity to eat, chill and create!

Building on their first year of success in Times Square, Kellogg's® NYC Café will open the doors of its immersive new brick-and-mortar cereal café and experience on December 7th in NYC's Union...

Oct 18, 2017
The Pringles Stack Shack is the ultimate pop-up experience. Pringles is taking its iconic stacked crisps and providing layers of flavor fun - for a limited time only.

This October, Pringles® is taking its iconic crisps to new extremes with a New York pop-up dedicated to flavor stacking – a new delicious way to experience your favorite Pringles crisps. For...

Oct 17, 2017
Kellogg's delivers on fan demands with the release of its latest Frosted Flakes flavor

The Kellogg's Frosted Flakes® family just got even gr-r-reater with the release of new Kellogg's® Chocolate Frosted Flakes™. Hitting shelves nationwide this November, the new cereal recipe was...

Sep 7, 2017
Froot Loops unveils last of this summer's limited-edition products designed to inspire you to do "Whatever Froots Your Loops"

Kellogg's® Froot Loops® has partnered with State Bicycle Co. to create a high-flying single-gear bike that can be customized to "Whatever Froots Your Loops." The Froot Loops x State Bicycle Co....

Aug 25, 2017
Notable chefs will go head-to-head as they compete to bring out the versatility of cereal at Taste Talks Food & Drink festivals

Kellogg's® is challenging foodies everywhere to stir up their imaginations – and cereal bowls – by experimenting with unexpected ingredients and flavors. To inspire cereal lovers, Kellogg's®...

Aug 14, 2017
New Special K survey reveals women spend 61 minutes second-guessing their food choices - every day

Most women admit to questioning what they should or shouldn't eat, but it's surprising to know just how much time they spend doing so. In fact, new research1 commissioned by Special K shows 90...

Aug 8, 2017
Following a year of success in Times Square, Kellogg's NYC to elevate guests' cereal experience with a new, bigger and bolder location

In July 2016, Kellogg's NYC cereal café opened to a cascade of enthusiastic breakfast lovers and global media attention. It became a worldwide sensation, opening up doors for fans to reimagine...

Aug 1, 2017
Be ready for any adventure that comes your way with the Timbuk2 x Froot Loops® Tuck Pack

The creative minds and bold brains at Timbuk2 have partnered with Kellogg's® Froot Loops® to create a backpack fit for any adventure, anytime, anywhere – so you can do "Whatever Froots Your...

Jun 15, 2017
Partnerships with Neff Headwear, State Bicycle Co. and Timbuk2 encourage fans to do "Whatever Froots Your Loops" all summer long

Kellogg's® Froot Loops®, a brand known for its colorful adventures, is now encouraging fans to do what they love with its first new campaign in 50 years, "Whatever Froots Your Loops." To bring...

May 17, 2017
Jolly Rancher Cherry, Green Apple and Watermelon flavors get toasty with Pop-Tarts

This summer, Pop-Tarts® and Jolly Rancher® are teaming up to debut the first-ever candy-inspired Pop-Tarts flavors, including Frosted Cherry, Frosted Green Apple and Frosted Watermelon. "We know...

Apr 3, 2017
Three-year extension with IMG College highlighted by addition of football portfolio, 10 new school relationships

Kellogg Company today announced a three-year extension of its collegiate multimedia rights partnership with IMG and the addition of 10 schools to its growing marketing portfolio. The agreement...

Mar 3, 2017
All-stars team up with No Kid Hungry to raises awareness and funds for children in need

No child should ever have to go to school hungry, yet one in five kids in America isn't getting the food they need. 1 That's why Kellogg's® is committed to helping kids start their day right,...

Mar 2, 2017
Kellogg's Snack Brands Partner with MLS to Offer a Fun, Snack-Filled Soccer Season

Cheez-It® and Pringles® have long been essential game-time snack companions for many sports fans. That's why today Cheez-It and Pringles have officially announced an exciting, multi-year...

Feb 22, 2017
Kashi announces second product made with Certified Transitional ingredients

Today, Kashi introduced Chewy Nut Butter Bars – the second line of products in its growing Certified Transitional portfolio – which joins Dark Cocoa Karma Shredded Wheat Biscuits, the...

Feb 21, 2017
Menu will feature the toaster pastries in Crazy Good™ ways - Pizza, Cheesecakes, Burritos, Tacos & more

Pop-Tarts® is taking tastes way beyond the toaster, with sweet twists on classic New York dishes and young adult favorites – like pizza, cheesecake and burritos. For a limited time, fans can...

Feb 17, 2017

In honor of Random Acts of Kindness Day today, Kellogg's® Rice Krispies Treats® surprised 10-year-old Lillian Upchurch, who's committed to putting more love and kindness into her community. Just...

Feb 17, 2017
Baseball star teams up with Kellogg's Raisin Bran Crunch® to launch new Apple Strawberry cereal

The Kellogg's Raisin Bran Crunch® line-up just got a little sweeter with the addition of new Raisin Bran Crunch Apple Strawberry. To celebrate, Kellogg's has teamed up with Chicago's beloved...

Feb 16, 2017
New Special K Nourish and Protein Snack Bites are packed with satisfying and wholesome ingredients

Whether it's back-to-back meetings or an evening filled with after-school sports, Special K® knows it can be tough to find time to stop and take a break. That's why the brand is expanding its...

Jan 30, 2017
Five Lucky Winners to Play in 2nd Annual Celebrity Basketball Game

Cheez-It® and Pringles® are helping hoop-heads pack even more play in this college basketball season with the 2nd Annual Celebrity Crunch Classic Sweepstakeis in March. Basketball and snacking...


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