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2017 Archives

Apr 3, 2017
Three-year extension with IMG College highlighted by addition of football portfolio, 10 new school relationships

Kellogg Company today announced a three-year extension of its collegiate multimedia rights partnership with IMG and the addition of 10 schools to its growing marketing portfolio. The agreement...

Mar 3, 2017
All-stars team up with No Kid Hungry to raises awareness and funds for children in need

No child should ever have to go to school hungry, yet one in five kids in America isn't getting the food they need. 1 That's why Kellogg's® is committed to helping kids start their day right,...

Mar 2, 2017
Kellogg's Snack Brands Partner with MLS to Offer a Fun, Snack-Filled Soccer Season

Cheez-It® and Pringles® have long been essential game-time snack companions for many sports fans. That's why today Cheez-It and Pringles have officially announced an exciting, multi-year...

Feb 22, 2017
Kashi announces second product made with Certified Transitional ingredients

Today, Kashi introduced Chewy Nut Butter Bars – the second line of products in its growing Certified Transitional portfolio – which joins Dark Cocoa Karma Shredded Wheat Biscuits, the...

Feb 21, 2017
Menu will feature the toaster pastries in Crazy Good™ ways - Pizza, Cheesecakes, Burritos, Tacos & more

Pop-Tarts® is taking tastes way beyond the toaster, with sweet twists on classic New York dishes and young adult favorites – like pizza, cheesecake and burritos. For a limited time, fans can...

Feb 17, 2017

In honor of Random Acts of Kindness Day today, Kellogg's® Rice Krispies Treats® surprised 10-year-old Lillian Upchurch, who's committed to putting more love and kindness into her community. Just...

Feb 17, 2017
Baseball star teams up with Kellogg's Raisin Bran Crunch® to launch new Apple Strawberry cereal

The Kellogg's Raisin Bran Crunch® line-up just got a little sweeter with the addition of new Raisin Bran Crunch Apple Strawberry. To celebrate, Kellogg's has teamed up with Chicago's beloved...

Feb 16, 2017
New Special K Nourish and Protein Snack Bites are packed with satisfying and wholesome ingredients

Whether it's back-to-back meetings or an evening filled with after-school sports, Special K® knows it can be tough to find time to stop and take a break. That's why the brand is expanding its...

Jan 30, 2017
Five Lucky Winners to Play in 2nd Annual Celebrity Basketball Game

Cheez-It® and Pringles® are helping hoop-heads pack even more play in this college basketball season with the 2nd Annual Celebrity Crunch Classic Sweepstakeis in March. Basketball and snacking...

Jan 27, 2017

On January 27, 2017 Tony the Tiger® – Kellogg's® Cinnamon Frosted Flakes'™ biggest fan – stopped by Kellogg's NYC cereal café to surprise and delight customers in celebration of the new...

Jan 26, 2017
Coast-to-coast tour takes Tony to New York City, Chicago and Los Angeles to team up with fans and Let Their Gr-r-reat Out with new Frosted Flakes flavor

New Kellogg's® Cinnamon Frosted Flakes™ is now widely available at stores across the country and to celebrate, Tony the Tiger® – Cinnamon Frosted Flakes' biggest fan – is hitting the road...

Jan 10, 2017

Kellogg Company is launching more than 50 new products with innovations from its iconic cereals, ground-breaking new snacks and gourmet frozen food options. Each new item is created to...

Jan 10, 2017
Five new crisps layered with flavor to shake up your snack routine

Everyone knows that Pringles® majors in flavor, and now, the snackable crisps are introducing a bold, new line-up – Pringles LOUD. The crunchy corn- and grain & veggie-based crisps are layered...


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