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Kellogg Company Joins Walmart to Fight Hunger

‘Fighting Hunger Together’ effort engages consumers to donate 2 million meals

Sep 18, 2012

Highlights:
• Kellogg joins Walmart for ’Fighting Hunger Together’ initiative to give consumers simple ways to get involved in hunger relief efforts.
• Buy Kellogg’s products w/ Fighting Hunger Together icon at Walmart & feed America 2 million meals. Info @ http://ow.ly/dLsFq

BATTLE CREEK, Mich., September 18, 2012 – The U.S. Department of Agriculture’s (USDA) recently released Household Food Security in the United States, 2011, found that more than 50 million Americans won’t know where their next meal is coming from at some point during the year — that’s one in six Americans. In response, today, Kellogg Company joins Walmart, Feeding America, and four other major food companies for the ‘Fighting Hunger Together’ fall initiative to bring hunger relief to communities across the country.

The initiative is launching during Hunger Action Month when leading hunger advocates urge individuals to help fight hunger in their local communities. The campaign will provide millions of Americans with simple ways to help support hunger relief efforts. From September 17 through October 12, consumers have the opportunity to help fight hunger by purchasing Kellogg’s® products with the Fighting Hunger Together package at Walmart stores and following instructions on the packaging, or by engaging in the ‘Give Meals’ section of www.walmart.com/hunger, to generate meal donations for Feeding America. Kellogg has committed to donate two million meals.

“A recent survey of Feeding America food bank executive directors showed that food supply is extremely low, and because; of the drought, the outlook for future donations is less optimistic,” said Matt Knott, interim president and CEO of Feeding America. “This initiative comes at a critical time for our food banks and the millions of Americans that rely on these resources to feed their families.”

“With more than one in five children living in food insecure households , we think it imperative that Kellogg joins Walmart to bring awareness and resources to this important issue,” said Kris Charles, Kellogg Company vice president of global communications and philanthropy.

Kellogg Company and Kellogg’s Corporate Citizenship Fund have supported anti-hunger programs for more than 30 years. In 2011, Kellogg donated $24 million of food to Feeding America and its network of more than 200 food banks. Nearly $1 million in cash was gifted to programs addressing hunger and nutrition through the Company and its Corporate Citizenship Fund.

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About Kellogg Company

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world’s leading producer of cereal, second largest producer of cookies and crackers and - through the May 2012 acquisition of the iconic Pringles® business - the world’s second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands- produced in 18 countries and marketed in more than 180 countries- nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg’s®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

[1] United States Department of Agriculture. Household Food Security in the United States, 2011.


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