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Help Outsmart Hunger With New Special K® Protein Cereal, Meal Bars And Shakes

Winning combination of protein and fiber helps you satisfy hunger longer*

- @SpecialKUS helps outsmart hunger with new protein bars, shakes & cereal #protein #fiber

- @SKlingerRD recommends @SpecialKUS Protein cereal, bars and shakes to outsmart hunger #TheProteinEffect

Oct 3, 2012

BATTLE CREEK, Mich., Oct. 3, 2012 /PRNewswire/ -- In the fall, as you put away your bikini and start to layer on thick sweaters, it can be tempting to give in to cravings. For those looking to manage their weight and outsmart hunger*, Kellogg's® Special K® is introducing newly reformulated Special K Protein Plus® cereal and is adding delicious new flavors to their line of Protein bars and shakes. Special K Protein's winning combination of 10 grams of protein and up to 5 grams of fiber** combine to create the Protein Effect as part of a high protein diet – offering the willpower needed to help stay on track, so hunger won't come between you and your weight management goals*.



"Adding protein and fiber to your diet is a great way to help stay on track. Unlike the typical protein options like Greek yogurt or eggs, Special K Protein has the added benefit of fiber," says Sylvia Melendez-Klinger, registered dietitian. "And people may be surprised to find out that Special K Protein also offers tasty meal bars and shakes to take with you on the go to help avoid those tempting cupcakes at the office."

Sylvia shares tips on how to help stay full longer and help stick with your weight management goals:

  • TIP 1. Get those Greens. Filling up on low-calorie, nutrient-dense vegetables is a great way to incorporate fiber, vitamins and minerals into your diet – and help keep you satisfied at the same time.
  • TIP 2. Protein Packs a Punch. Choosing foods with protein and fiber will help you satisfy hunger longer*. I like to take Special K Protein bars and shakes with me or stash Special K Protein Plus cereal at the office so I am always prepared, no matter what I'm in the mood for.
  • TIP 3. Pump up the Produce. Adding seasonal produce to each meal is another flavorful and delicious way watch the scale. While summer may be best known for bringing fresh produce options to the table, fall ushers in a new group of colorful and nutrient-dense varieties of its own, like apples, yams, beets, pumpkins and carrots. Burn some extra calories by walking to your local farmer's market to buy fresh, local options.

Special K Protein products can now be found in the diet & nutrition, cereal and snack aisles of grocery, convenience and drug stores nationwide. The re-launch of the Special K Protein Effect has also been unveiled in a full-scale advertising campaign, including TV, digital and in-store. For more information about how you can outsmart hunger***, visit

About Kellogg Company
Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal, second largest producer of cookies and crackers and - through the May 2012 acquisition of the iconic Pringles® business - the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit

* Diets high in protein and fiber may aid weight loss. Special K Protein products are designed to promote a feeling of fullness by increasing daily intake of protein and fiber. See nutrition information for details.

** Special K Protein Meal Bars contain 4.5 – 6 grams total fat per serving. Special K Protein Shakes contain 5 grams total fat per serving.

*** Diets high in protein and fiber may aid weight loss. Special K Protein products are designed to promote a feeling of fullness by increasing daily intake of protein and fiber. See nutrition information for details.

SOURCE Kellogg Company

For further information: Suzanne Nolan, Krispr Communications, 312-240-3348,, Media Hotline, Kellogg Company, 269-961-3799,