Make, Share, Give With Kellogg's® Rice Krispies® This Holiday Season
Rice Krispies "Treats 4 Toys" partnership with Toys for Tots and Instagram Star Misterkrisp helps give joy to children in need
Nov 17, 2016
BATTLE CREEK, Mich., Nov. 17, 2016 /PRNewswire/ -- In partnership with Toys for Tots and treat-maker extraordinaire Misterkrisp (aka Jessica Siskin), Kellogg's Rice Krispies® is encouraging families to embrace this season of giving with the Rice Krispies "Treats 4 Toys" program. For every Rice Krispies treat they make and share using #Treats4Toys, Rice Krispies will donate a gift to Toys for Tots to help bring a little joy to a child in need.1
"We are delighted to again be partnering with Kellogg's to help bring joy to so many less fortunate children this year," said Henry P. Osman, president and CEO, Marine Toys for Tots Foundation. "Seeing the look on a child's face as they unwrap a new toy over the holidays is the ultimate gift."
To help spread the "Treats 4 Toys" message and inspire even greater creativity this year, Misterkrisp is reinventing the quintessential New York City holiday window display, bringing it to life like only she can with the endless possibilities of Rice Krispies treat creations. She'll also provide simple tips, making it easy for families to recreate her treats at home, all while teaching their kids the true meaning of giving. New Yorkers can check out the display at 225 East 57th Street from Dec. 8 to 9.
"Rice Krispies is the inspiration behind my treats, so for obvious reasons, this partnership is the perfect match," said Siskin. "I couldn't be more excited about teaming up with Kellogg's again to not only share the endless possibilities of Rice Krispies for a good cause, but also to have the opportunity to put a new spin on such a beloved holiday tradition with a Rice Krispies-made window display. It's a dream come true!"
Every treat counts with Treats 4 Toys – from the simple, to the awe-inspiring. To learn more about Rice Krispies Treats 4 Toys visit Ricekrispies.com/Treats4Toys.
- Click to Tweet: @RiceKrispies, @ToysForTots_USA and @mister_krisp are partnering again this holiday season to give joy to kids in need! #Treats4Toys
- Click to Tweet: Help @KelloggsUS donate a gift to @ToysForTots_USA by sharing a photo of your @RiceKrispies treat! #Treats4Toys
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better DaysTM global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.
About Toys for Tots
Toys for Tots Foundation is the fundraising and support organization for the U.S. Marine Corps Reserve Toys for Tots Program. The foundation was created at the behest of the U.S. Marine Corps and has supported Toys for Tots since 1947. The mission of the program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community.
NYC-based food artist Jessica Siskin began making edible Rice Krispies Treat sculptures in December 2012. When Siskin realized that food coloring could be added to the side-of-the-box recipe, she felt an immediate and overwhelming impulse to make a Rice Krispies Treats shaped cheeseburger. She continued to experiment with Rice Krispies Treats recipes, techniques, and designs until Misterkrisp was born in October 2013. Siskin is inspired by her previous career in fashion, everything pop culture, the internet and emojis. When Siskin is not in the kitchen, she is working on her cookbook, Treat Yourself, from Workman out in May 2017. For more information on Misterkrisp, visit www.misterkrisp.com.
1 For every original photo posted to Facebook, Twitter or Instagram between September 26, 2016, and January 1, 2017, using #Treats4Toys, Rice Krispies will donate $10.00 to Toys for Tots (up to $50,000 total), which will be used to help buy toys for children in the U.S.
Photo - http://photos.prnewswire.com/prnh/20161116/440477
Photo - http://photos.prnewswire.com/prnh/20161116/440474
Photo - http://photos.prnewswire.com/prnh/20161116/440475
Photo - http://photos.prnewswire.com/prnh/20161116/440476
SOURCE Kellogg Company
For further information: Gabriela Castillo, Krispr Communications, 312-297-7427, email@example.com, Media Hotline, Kellogg Company, 269-961-3799, firstname.lastname@example.org