New Kellogg's® Frosted Flakes® Survey Reveals 70 Percent Of Tweens Want More Opportunities To Share Their Greatness
Frosted Flakes and Tony the Tiger team up with Alfonso Ribeiro to encourage tweens to let their great out
Sep 15, 2016
BATTLE CREEK, Mich., Sept. 15, 2016 /PRNewswire/ -- Ninety percent of tweens1 think they're great, yet 40 percent often hold back on expressing what makes them great, according to a new survey commissioned by Kellogg's Frosted Flakes®. Meanwhile, half of dads believe this holding back often keeps their tweens from having fun.
The survey also revealed:
- 70 percent of tweens wish they had more opportunities to share what makes them great with others, and 62 percent would be more likely to share what makes them great if they had more encouragement.
- 100 percent of tweens feel comfortable truly being themselves and sharing what makes them great at home.
- 81 percent of dads wish their tween had more opportunities to share what makes him/her great with others.
Frosted Flakes and Tony the Tiger have always stood for greatness and know there's greatness in each of us. However, as this new data shows, kids heading back to school this year may need an extra push to share their greatness, and dads are looking for more ways to get involved, with 69 percent stating they wish they could connect more with their tweens.
That's why Kellogg's has teamed up with actor, host, dancer and funnyman Alfonso Ribeiro to launch the "Let Your Gr-r-reat Out" program, giving dads and tweens the extra boost they need to be true to themselves and proudly share with the world what makes them gr-r-reat.
"Greatness isn't something you need to learn or earn – it already exists inside each and every one of us," said Ribeiro. "Made a new friend at school? That's greatness. Had the guts to try a new move on the dance floor or bang out a tune on the piano? That's greatness. Everybody has it, but not everybody recognizes it. That's why I'm partnering with Frosted Flakes and Tony the Tiger – to help dads and tweens appreciate and exude that greatness that they tend to be shy about."
As part of the "Let Your Gr-r-reat Out" program, Kellogg's is also unveiling an even greater Tony the Tiger. He's the same cat he always has been, just with some new tricks and a new sense of his own greatness – he's a Tony that can not only walk, run and dance, but also talk, sing and share his message directly with fans.
Frosted Flakes and Tony the Tiger are not only encouraging people to let their great out through their partnership with Ribeiro, but also through a variety of exciting experiences and content that will truly inspire people to go all in. With a new television spot that highlights a real-life "Let Your Gr-r-reat Out" moment, Frosted Flakes' partnership with the Little League World Series in August, social media programs, and special appearances from a Tony like we've never seen before, the "Let Your Gr-r-reat Out" program will be an immersive experience for Dads and Tweens across the country throughout the year.
For more #LetYourGreatOut content and to keep up with Tony as he spreads his message, follow him on Twitter under @RealTonyTiger and visit Frosted Flakes on Facebook.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better Daysä global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.
About Alfonso Ribeiro
As the new host of "America's Funniest Home Videos," actor, TV director, award-winning dancer, and Broadway star, Alfonso Ribeiro has spent more than 30 years leaving his unique mark on the worlds of television, theater and beyond.
Ribeiro began his career as a child actor, most notably on Broadway, playing the lead role in the Tony-winning musical "The Tap Dance Kid." As news of Ribeiro's dancing and singing skills spread, he was offered a recording contract with Island Records, for whom he released several dance/pop singles, as well as a spot in Michael Jackson's 1984 Pepsi commercial.
Ribeiro was then cast opposite Ricky Schroder in the long-running NBC sitcom "Silver Spoons," making him an instant teen idol. After earning a Theater Arts education from Cal State University, Los Angeles, he was given the opportunity to choose a role on the established sitcom "A Different World" or a new pilot called "The Fresh Prince of Bel-Air." Showing an adventurous streak, he chose the latter and created the memorable character of 'Carlton Banks' opposite another teen idol, Will Smith, for six seasons.
Having grown up in front of the camera, Alfonso knew that opportunities existed behind the scenes, too. His impressive resume as a TV director includes popular programs like "In The House," "Shake It Up," "Are We There Yet?," "The Wannabes," "Meet The Browns," "Cuts," "Eve," "One on One" and "All of Us."
Ribeiro continued to make good use of his dancing skills in 2014, when he won the nineteenth season of "Dancing with the Stars." After finishing in first place, he hosted the country-wide "Dancing with the Stars" tour and is currently the host of The Cooking Channel's reboot of its popular "Unwrapped 2.0" series.
Alfonso enjoys non-competitive racecar driving, playing competitive golf, and spending time with his wife and three children.
1 Kellogg's commissioned an online survey among a nationally-representative sample of Dads and Tweens (ages 9-12). Specifically, 1,000 Dads and 500 Tweens were interviewed to ask about their opinions on showing "greatness." The survey was fielded between August 2 and August 10, 2016.
SOURCE Kellogg Company
For further information: Media Hotline, Kellogg Company, 269-961-3799, Media.firstname.lastname@example.org or Bill Theis, 312-233-1203, Bill.Theis@krispr.com