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Kellogg's® Merges Two Breakfast Favorites - Raisin Bran® And Granola To Create A Delicious New Pairing

Kellogg's Debuts Two New Tasty Granola Varieties with a Sweet and Crunchy Twist

Jul 7, 2016

BATTLE CREEK, Mich., July 7, 2016 /PRNewswire/ -- Kellogg's Raisin Bran® is updating the classic favorite with a breakfast staple that more and more adults are indulging in each day – granola. Made with satisfying crisp bran flakes and crunchy granola oat clusters, combined with the sweet taste of sun-kissed raisins and honey, Raisin Bran Granola provides a flavorful and nourishing start to the day.

Raisin Bran Granola is offered in two delicious flavors that are sure to provide a wholesome delight in every bite – Raisin & Honey Granola and Cranberry Almond Granola. Packed with the goodness of real fruit, Raisin Bran Granola is low in fat and provides an excellent source of fiber at 200 calories per serving, allowing adults to feel good about their morning routine.

Raisin Bran "Raisin & Honey Granola"

"We listened to our biggest fans to create the perfect granola blends they were yearning for in a breakfast option that doesn't compromise the delicious Raisin Bran taste," said Jeremy Harper, senior marketing director for Kellogg's morning foods. "That's why we worked hard to keep the cereal staple at the forefront of the granola – the crisp bran flakes and sweet raisins are what we're known for."

Raisin Bran "Cranberry Almond Granola"

Kellogg's Raisin Bran Granola joins the lineup of four Kellogg's Raisin Bran cereals, including:

  • Kellogg's Raisin Bran® Original
  • Kellogg's® Raisin Bran Crunch®
  • Kellogg's Raisin Bran® Omega-3 from Flaxseed
  • Kellogg's Raisin Bran® with Cranberries
Kellogg's Raisin Bran ®

Visit for more information on the new Kellogg's Raisin Bran Granola, available now at grocery and mass retail stores nationwide for a suggested retail price of $3.99.

Suggested Tweets:

  • Click to tweet: @KelloggsUS launches tasty and nourishing breakfast option – Raisin Bran Granola – made w/ real fruit and crunchy granola oat clusters!
  • Click to tweet: Looking for a quick and easy breakfast that is loaded with fiber and low in fat? Try @KelloggsUS new Raisin Bran Granola!

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better DaysTM global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit or follow us on Twitter @KelloggCompany, YouTube and on Social K.

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SOURCE Kellogg Company

For further information: Shawn Jackson,, 312-240-2925, Media Hotline Kellogg Company, 269-961-3799,