News Center

Kellogg's New Team USA-Themed Cereal Boxes Fill Store Aisles Nationwide

FIVE FIRST-TIME U.S. OLYMPIC AND PARALYMPIC HOPEFULS FEATURED

-- Team Kellogg's Team USA Olympic and Paralympic hopefuls pictured on limited-edition cereal boxes

-- Boxes available in stores nationwide beginning in mid-June

-- Featured boxes include Corn Flakes, Special K and Frosted Flakes

Jun 21, 2016

BATTLE CREEK, Mich., June 21, 2016 /PRNewswire/ -- As the U.S. Olympic Trials heat up, potential Olympic and Paralympic athletes are digging deep to unlock their full potential and fulfill their dreams for Rio. To celebrate their amazing efforts and daily motivations behind them, Kellogg's has released limited-edition cereal boxes featuring five prominent Team USA Olympic and Paralympic hopefuls. Simone Biles (gymnastics), Julie Johnston (soccer), Tom Shields (swimming), Ajee' Wilson (800 meters) and Natalie Bieule (Paralympic track & field –  discus) are all pictured on colorful, dynamic boxes that will be available on grocery store shelves nationwide this summer.

Simone Biles Special K with Red Berries box

"Seeing myself on my very own cereal box is just surreal," Simone Biles said." I'm so excited to be representing Team Kellogg's and hopefully Team USA this summer, and showing fans what gets me started on the journey to the Games."

The limited-edition cereal boxes featuring Team Kellogg's are available now at grocery retailers nationwide:

  • Biles on boxes of Corn Flakes and Special K with Red Berries
  • Johnston on boxes of Corn Flakes and Special K
  • Wilson on boxes of Corn Flakes and Frosted Flakes
  • Shields on boxes of Corn Flakes and Frosted Flakes
  • Bieule on boxes of Corn Flakes, Special K and Special K with Red Berries

With these packages, Kellogg's is celebrating athletes' intense daily motivations, asking them "What Gets You Started?" Whether you're a mom getting her kids ready for school, or an elite athlete preparing for competition, Kellogg's understands that everyone awakes in the morning with a personal motivation to get them started. That's why this year, Kellogg's is making unprecedented connections between the starts of everyday people and those of first-time Team USA Olympic and Paralympic hopefuls.

To help bring the incredible Olympic and Paralympic journey to life, Kellogg's has enlisted the help of Team Kellogg's, a group of first-time Team USA Olympic and Paralympic hopefuls. First-time Olympians have made up more than 55% of Team USA at the past four Olympic Games. In videos, social media and on Kellogg's cereal boxes, Team Kellogg's athletes will share the stories of what gets them started and what keeps them focused each day as they train to make Team USA. These stories are designed to connect with, inspire and motivate fans of Team USA.

To learn more about Team Kellogg's, view videos and for more information about the Team USA program, visit www.Kelloggs.com/TeamUSA. Using #GetsMeStarted, the athletes will continue the conversation on social media throughout the lead-up to the Games, where fans are encouraged to join in and celebrate what gets them started.

About Kellogg Company   
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better DaysTM global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

Kellogg Company logo

Photo - http://photos.prnewswire.com/prnh/20160617/380883    
Logo - http://photos.prnewswire.com/prnh/20151203/292965LOGO

SOURCE Kellogg Company

For further information: Media Hotline, Kellogg Company, 269-961-3799, media.hotline@kellogg.com, or Trent Stafford, 312-715-4943, trent.stafford@krispr.com


rss