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Kashi® Shakes Up GOLEAN Line With New Plant-Powered Vegan Protein Powders

Kashi GOLEAN™ Plant Powered Shakes developed by sports nutritionist feature nutrient dense ingredients

Jun 16, 2016

SOLANA BEACH, Calif., June 16, 2016 /PRNewswire/ -- America's smoothie obsession just got better with new Kashi GOLEAN Plant Powered Shakes. Designed to help nourish the body pre- and post- activity, the new Non-GMO Project Verified recipe offers up to 21 grams of multi-source plant protein and superfood ingredients all in one delicious serving.

Kashi® Shakes Up GOLEAN Line With New Plant-Powered Vegan Protein Powders

America Turns to Smoothies to Support Healthy Lifestyles
Smoothies are an increasingly common part of people's days and meal plans. A recent survey by Kashi* found that one in four Americans consume smoothies regularly and that number is even higher for active Americans (those who work out two or more times a week**). According to the survey, active Americans are primarily buying and creating smoothies to provide the boosts they need for their workouts, such as energy and protein – and are even turning to smoothies more often than other sources of protein such as nut butter, jerky, trendy meat bars or tofu.

"We know that Americans are looking for alternative ways to get the nutrition they need – whether they are hiking, cycling, headed to yoga or just living an active life," said Jeff Johnson, Kashi senior director of natural health and new ventures. "That is why we are excited to introduce the GOLEAN Plant Powered Shakes. The nutrient packed, vegan recipe and mix-and-go versatility can blend into any routine and deliver powerful nutrition so you can do the things you love."

Ingredients that #GOTOGETHER
Smoothies are a great way to create a personalized and nutrient packed snack or meal. In fact, 30 percent of active Americans drink smoothies because they can add a variety of ingredients, and they are also interested in trying unique add-ons such as matcha, kefir, beets and algae.

Kashi worked with a sports nutritionist to craft the new GOLEAN powder recipe with ingredients that #GOTOGETHER to make it easier for active bodies to get the nutrients they need – such as protein, potassium (an important electrolyte) and probiotics. The plant-powered recipe features superfoods like greens and sprouted legumes as well as unique ingredients that Americans are looking for such as beet powder, turmeric and matcha. And instead of whey or soy, the protein in the shakes comes from a multi-source plant blend of peas, seeds (hemp, chia and flax) and legumes.   

Flavorful, customizable nutrition
The GOLEAN Plant Powered Shakes are available in four delicious varieties, including classic flavors like Dark Cocoa Power, Original Inspiration and Vanilla Vinyasa, and more unique flavors such as Matcha Tea Mantra great for those looking to shake up their smoothie routine. Each flavor is minimally sweetened, so they are customizable with other ingredients in a smoothie or can be simply paired with your favorite alternative milk (or even water) for an on-the-go shake. For inspiration, recipes using the new GOLEAN Plant Powered Shakes can be found on the Kashi website.

New Kashi GOLEAN Plant Powered Shakes are now available at select grocers, including Target®, nationwide. For more information, visit www.Kashi.com

  • Click to Tweet: Step up your smoothie game with new GOLEAN Plant Powered Shakes from @Kashifoods #GOTOGETHER
  • Click to Tweet: The new GOLEAN Plant Powered Shakes from @KashiFoods are here to shake up America's smoothie obsession #GOTOGETHER
  • Click to Tweet: More than a quarter of active Americans are turning to smoothies to provide protein in their diet, according to new @KashiFoods survey #GOTOGETHER
  • Click to Tweet: Looking for ways to get more protein without turning to soy or whey? Check out the new vegan @KashiFoods Plant Powered Shakes! #GOTOGETHER

*This survey was conducted online by Kelton Research between May 12th and May 16th, 2016 among 1,027 nationally representative American's 18+, using email invitation and an online survey

**active Americans are those who work out more than 2 days a week

About Kashi Company
Kashi believes eating more plants is the catalyst for a healthier life. A natural lifestyle pioneer since 1984, Kashi produces nutritious plant-based foods including cereals, powders, entrees and snacks with curated ingredients that #GOTOGETHER. All Kashi products being made today – including its GOLEAN and Heart to Heart brands – are Non-GMO Project Verified and Kashi is proud to partner with QAI on the industry's first Certified Transitional program, which recognizes crops in transition from conventional to organic. Kashi products are available nationwide in the U.S. and Canada. Kashi is based in sunny Solana Beach, Calif.  To learn more, please visit Kashi.com, Facebook at www.facebook.com/Kashi, Twitter at https://twitter.com/Kashifoods, Instagram at https://www.instagram.com/kashi/ or YouTube at www.youtube.com/user/Kashi.

Kashi Logo (PRNewsFoto/Kellogg Company)

Photo - http://photos.prnewswire.com/prnh/20160615/379792
Logo - http://photos.prnewswire.com/prnh/20130927/CG87430LOGO

 

SOURCE Kashi Company

For further information: Callie Bruhn, 503-471-6816, callie.bruhn@edelman.com


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