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Bear Naked® Introduces Customized Granola, Powered by IBM Chef Watson

Bear Naked is first consumer brand to offer Chef Watson-inspired foods for new granola experience

Apr 19, 2016

SOLANA BEACH, Calif., April 19, 2016 /PRNewswire/-- It's time to break out of your breakfast and snack rut and head out on a culinary adventure with Bear Naked Custom Made Granola, powered by IBM Chef Watson. 

Bear Naked Custom Made Granola Powered by IBM Chef Watson

The journey of taste exploration starts at BearNakedCustom.com, where you can select from more than 50 unique ingredients for your beary own blend. Tap into IBM's Chef Watson to customize your granola combinations based on your personal flavor preferences. Each time you select a base granola, Chef Watson sifts through thousands of possible flavor pairings to suggest as a match for your taste.

"We know Bear Naked consumers are looking beyond the cereal aisle for new food experiences and they want the opportunity to explore new and different tastes and flavors," said Dan Barba, marketing lead at Bear Naked. "With this insight and inspiration, we're thrilled to introduce Bear Naked Custom Made Granola. From the ingredients you choose to the custom name for your blend, there is a story in every canister and we can't wait to see what people come up with."

To build out the Bear Naked Custom Made Granola experience, Bear Naked's team searched high and low for ingredients that are clean, craveable and delicious. And not just blueberries and almonds. BearNakedCustom.com features a massive selection of ingredients that range from jalapeños and olives to pomegranate and hemp seeds. Each ingredient is also 100 percent Non-GMO Project Verified and thoughtfully sourced. The Red Sea Salt, for instance, is a traditional Hawaiian-style sea salt that is enriched with purified red alaea clay straight from Kauai. And the freeze dried cinnamon apples come from Smeltzer Orchard Company, a family owned farm in Frankfort, Michigan that has been producing fruit for six generations.

To support the discovery of unexpected ingredient combinations that match your tastes, Bear Naked tapped into IBM Chef Watson and is stoked to be the first consumer brand to offer Chef Watson-inspired foods.

"We are pleased to collaborate with a leading consumer brand to leverage Chef Watson's cognitive cooking capabilities in new, creative ways," said Lauren Berkowitz, Managing Director of Watson Life, IBM Watson. "This project is a great example of how Watson's underlying technology can lead to discoveries in any industry. We're excited to see what consumers create with Bear Naked and the help of Chef Watson."

In addition to creating your own custom  granola with Chef Watson, you can also choose from three chef-inspired blends featuring delicious chunks of nature and bold flavors, including Chocolate Strawberry Jalapeño (a sweet and spicy combination) Olive You, Kale (a Mediterranean inspired blend), and Michigan Farms (a blend celebrating the great fruit farms of Michigan). 

To complete the Custom Made Granola experience, name your blend and choose a unique bear illustration to rep your creation. Bear Naked will then deliver it straight to your den.

Head to www.BearNakedCustom.com to create your own irresistibly epic blend and share your taste adventure on (Facebook.com/LiveBN), Twitter (@LiveBearNaked ) or Instagram (@LiveBearNaked).

Suggested Tweets:

  • Click to Tweet: Customize your granola with @LiveBearNaked Custom Made Granola and @IBMWatson
  • Click to Tweet: Head out on a culinary adventure with @LiveBearNaked Custom Made Granola and @IBMWatson

About Bear Naked 
Bear Naked offers a full line of granolas and snack bars made with big, delicious chunks of nature to deliver epic taste. Launched in 2002, the company is passionate about creating great-tasting foods everyone can enjoy, and is best known for its signature, soft-baked granola made from real whole grains and minimally processed ingredients. Today, Bear Naked has evolved into a nationally-recognized consumer brand whose food is available across the U.S. For more information, visit www.BearNaked.com.

About IBM Watson: Pioneering a New Era of Computing
IBM is actively applying Watson's cognitive capabilities to companies across industries, including hospitality and consumer packaged goods, as part of IBM's ongoing efforts to serve a broader audience of users across various form factors such as robotics, desktop, tablets, mobile, and other Internet of Things devices. Toward this end IBM has announced a global strategic alliance with SoftBank Robotics to meet the expanding needs of enterprise clients. Watson represents a new era in computing called cognitive computing, where systems understand the world the way humans do: through senses, learning, and experience. Watson continuously learns, gaining in value and knowledge over time, from previous interactions. With the help of Watson, organizations are leveraging cognitive computing to transform industries, help professionals do their jobs better, and solve important challenges. For more information on IBM Watson, visit: ibm.com/Watson and ibm.com/press/Watson/.

Photo - http://photos.prnewswire.com/prnh/20160418/356503

 

SOURCE Bear Naked

For further information: Joani Jones, 503-471-6863, Joani.jones@edelman.com