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Kellogg's® Raisin Bran® Adds A New Sweet And Tart Zing With Key Health Benefits

Superfood Graces New Kellogg's® Raisin Bran® with Cranberries, further delivering everyday nutrition

Feb 3, 2015

BATTLE CREEK, Mich., Feb. 3, 2015 /PRNewswire/ -- Kellogg's is putting a new twist on a classic favorite with the launch of Kellogg's® Raisin Bran® with Cranberries. Cranberries, deemed a superfood, have proven health benefits from their Vitamin C and fiber content and are an antioxidant powerhouse that are delicious year round. This newest addition to the timeless combination of crisp bran flakes with whole grain wheat and raisins adds an extra zing with its new sweet and tart flavor to get the morning going.

KELLOGG'S RAISIN BRAN ADDS A NEW SWEET AND TART ZING WITH KEY HEALTH BENEFITS

Cranberries contain a wide variety of good-for-you compounds, in fact, they top the list of fruits and vegetables richest in antioxidants, like vitamin E. According to Packaged Facts research1, adults are looking for ingredients that will help their specific nutrition needs, including fiber, antioxidants, calcium and whole grains. 

Every serving of the new Kellogg's Raisin Bran with Cranberries and one half cup of skim milk, contains five grams of fiber, an excellent source of antioxidant vitamin E, 15 percent of daily value for calcium, and eight grams of protein. That constitutes a perfect nutritious and tasty breakfast option.

"People have been telling us that they are searching for breakfasts that contain more health benefits like antioxidants, and specifically would like to see cranberries in our cereals," said Jeremy Harper, senior director of marketing for Kellogg's Morning Foods. "We know that adults in particular are looking for a nutritious breakfast, but aren't willing to sacrifice on taste or flavor – and with our delicious addition to the Kellogg's Raisin Bran line, they don't have to."

Kellogg's Raisin Bran with Cranberries joins the already great lineup of Kellogg's Raisin Bran flavors, including:

  • Kellogg's® Raisin Bran® Original
  • Kellogg's® Raisin Bran Crunch®
  • Kellogg's Raisin Bran® Omega-3 from Flaxseed

Visit www.KelloggsRaisinBran.com for more information on the new Kellogg's Raisin Bran with Cranberries, available February 2015 at grocery and mass retail stores nationwide.

Suggested Tweets:

  • Click to tweet: A cereal packed w/ fiber AND tastes good? @KelloggsUS launches Raisin Bran with Cranberries –offering a delicious sweet & tart flavor
  • Click to tweet: Looking for a quick and easy breakfast that is loaded with fiber and antioxidants? Try @KelloggsUS new Raisin Bran with Cranberries!

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days® initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube  and on Social K.

Photo - http://photos.prnewswire.com/prnh/20150130/172569

 

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SOURCE Kellogg Company

For further information: Kate Manofsky, Kate.Manofsky@krispr.com, 312-616-1692, Media Hotline, Kellogg Company, 269-961-3799, media.hotline@kellogg.com