Kellogg's Frosted Flakes® "Show Your Stripes" Campaign Celebrates The Play In Playing Sports
Tony the Tiger & Pro Athletes Promote Team Spirit, Individual Style, Sportsmanship and Having Fun
Jun 17, 2014
BATTLE CREEK, Mich., June 17, 2014 /PRNewswire/ -- This summer, Kellogg's Frosted Flakes® is celebrating young athletes who play their sports with character, personality and a spirit of fun through the brand's "Show Your Stripes" program. Last week, Kellogg's Frosted Flakes hosted a special event at Citi Field that brought 60 Little League® players face-to-face with pro football wide receiver Victor Cruz and New York Mets Daniel Murphy and Jon Niese.
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"In an age when sports is increasingly competitive for kids, Frosted Flakes is celebrating the 'play' in playing sports," said Matt Lindsay, Senior Director of All Family Brands for Kellogg's. "Show Your Stripes is all about keeping sports fun and giving kids the confidence to be themselves when playing their game."
"Show Your Stripes" Field Day
At the June 11 event, Little League teams from the New York and Pennsylvania area arrived at Citi Field expecting a behind-the-scenes tour of the ballpark. After exploring the Jackie Robinson Rotunda and Mets Hall of Fame and Museum, the young athletes (ages nine to 12) were escorted through a tunnel behind home plate and onto the field.
They were then surprised by the appearance of Cruz, Murphy and Niese, who led the Little Leaguers® through three "Show Your Stripes" stations. Murphy and Niese addressed the players about the importance of team spirit – sharing Mets team celebrations, handshakes, rally caps and more. Little Leaguers had the opportunity to share their own team traditions and teach the pros their rituals.
Cruz, known for his signature touchdown celebrations and style on and off the field, spoke about self-expression on the playing field, and learned some new moves from the young players. Each attendee also had the chance to choose his or her walk-up music and share a nickname, be introduced over the ballpark PA and walk to the batters' box just like the major leaguers.
"I am glad to team up with Kellogg's Frosted Flakes to talk about the importance of 'Showing Your Stripes'," said Cruz. "It's a good message to share – sports is a great opportunity for kids to show off their personal style and personal skills, while still being a great teammate and not showboating."
The Show Your Stripes campaign continues through the close of the Little League Baseball® World Series in August in South Williamsport, Pennsylvania, where Kellogg's Frosted Flakes will host more "Show Your Stripes" themed activities.
Throughout the summer, the brand is encouraging young athletes to show how they "Show their Stripes" with the use of #showyourstripes. Kellogg's Frosted Flakes will recognize young athletes who Show their Stripes, and a television commercial spotlighting authentic "Show Your Stripes" moments will air during the Little League Baseball World Series broadcast.
Kellogg's Frosted Flakes also sponsors "Show Your Stripes" segments on EA Sports Gamechangers, which showcase young athletes around the country interacting with professional athletes and learning more about the importance of teamwork and self-expression. The program airs Saturday mornings on CBS.
To learn more about these stories and the Show Your Stripes program, visit www.frostedflakes.com/showyourstripes, and join the #ShowYourStripes fun on social media.
- Click to tweet: Celebrate the play in playing sports - #ShowYourStripes, be a good sport and a Grrrrrreeat teammate! http://bit.ly/1xUjvLa
- Click to tweet: Throughout the summer, Frosted Flakes and @realtonytiger will spotlight young athletes who #ShowYourStripes
- Click to tweet: How do you #ShowYourStripes? Play your game your style www.frostedflakes.com/showyourstripes
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days® initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.
About Little League®
Little League® Baseball and Softball is the world's largest organized youth sports program, with 2.4 million players and one million adult volunteers in every U.S. state and more than 80 other countries. In 2014, Little League is celebrating its 75th Anniversary of developing major league people. For more information, visit LittleLeague.org, or follow the Little League on Facebook (facebook.com/LittleLeague) or Twitter (twitter.com/LittleLeague). Celebrate Little League's 75th Anniversary online at LittleLeagueBigLegacy.com, official hashtag: #LittleLeague75.
SOURCE Kellogg Company
For further information: Trent Stafford, Krispr Communications, 312-297-6967, firstname.lastname@example.org; Media Hotline, Kellogg Company, 269-961-3799, email@example.com