Kashi Debuts First U.S. Olympic Campaign Around Sochi 2014 Olympic Winter Games
U.S. Olympic Cross-Country Skiing Star and World Champion Kikkan Randall Inspires Positive Eating
Jan 8, 2014
BATTLE CREEK, Mich., Jan. 8, 2014 /PRNewswire/ -- With the 2014 Olympic Winter Games in Sochi, Russia, only a month away, Kashi®, a natural foods pioneer, has launched its first-ever U.S. Olympic campaign, featuring cross-country skier and World Champion Kikkan Randall. Kashi's partnership with Randall is supported by a fully integrated marketing program and will spread the word that living a healthy, positive lifestyle begins with eating right.
"Looking back on how I prepared for previous competitions, it's amazing how my eating habits have evolved and become more progressive," said Randall. "I've learned from experience that you can't out-train bad nutrition, and – in teaming up with Kashi – I hope to inspire others to fuel up with delicious, real food as they pursue the things they love."
As the 2014 Winter Olympic Games approach, Kashi invites consumers to follow the journey of Team USA to Sochi with nationally airing 15 and 30 second "Kikkan versus Kikkan" television spots. Randall also shares her eat positive story on the Kashi website and social media channels, and gives a sneak peek into her training regimen with the "Call of the Wild" online video footage.
Not only does this marketing program mark Kashi's inaugural partnership with the United States Olympic Committee, but also the first time an athlete has been featured on one of its products, with Randall highlighted on limited edition GOLEAN® cereal boxes.
"We couldn't have found a better partner in Kikkan," said John King, Kashi marketing director. "As she gears up for her fourth Olympic Winter Games, her accomplishments provide proof that eating positive can deliver an edge. We hope Kikkan's nutrition story will empower consumers on their own wellness journey."
Meet Kikkan Randall – Cross-Country Skiing
Randall is a three-time Olympian who first started skiing to stay in shape as a cross-country runner during the winter season. Since her first Olympic Winter Games in 2002, she has become the most successful U.S. female cross-country skier in history, winning back-to-back World Cup sprint titles and securing the first World Championship medal for the U.S. Women's Ski Team in 2009. A 2013 World Champion, she first started eating Kashi as a child with her father and now gains energy for her training and competitions with Kashi GOLEAN cereals.
- Click to Tweet: Learn how @kikkanimal gets better every year… watch her #eatpositive journey here: http://ctt.ec/C7tsU+ @KashiFoods #TeamUSA
- Click to Tweet: "You can't out-train bad nutrition" - @kikkanimal. Click here to gear up for Sochi with @KashiFoods: http://ctt.ec/sf5bf+ #TeamUSA
- Click to Tweet: @KashiFoods launched its first-ever Team USA partnership with @kikkanimal. Check out her #eatpositive story here: http://ctt.ec/d091A+
About Kashi Company
Founded in 1984, Kashi dreams of a world where everyone embraces natural health. As a natural lifestyle pioneer, Kashi is passionate about and committed to improving the health of people and our planet. By providing great tasting, nutritious and progressive foods, Kashi enables people to achieve optimal health and wellness, while also leading them on a path toward embracing a natural lifestyle. Kashi is committed to using organic ingredients and those that have not been genetically modified, and the brand is the number one provider of Non-GMO Project Verified cereals in the U.S. Kashi encourages people to live their best lives through its interactive online community at Kashi.com. The company also champions non-profit organizations working to keep real food in the minds and hands of communities across the country through the Kashi REAL Project. To learn more about nearly 30 years of Kashi's mission, sustainable efforts, values and roots, check out What We Believe on Kashi.com.
Kashi's products are natural, minimally processed and free of highly refined sugars, artificial additives and preservatives. Kashi® brands and foods include: GOLEAN® cereals and bars; Kashi® Heart to Heart® cereal, instant oatmeal and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Good Friends® cereal; Kashi® Autumn Wheat®, Cinnamon Harvest®, Island Vanilla®, Simply Maize®, Indigo Morning™, Berry Fruitful® and Strawberry Fields® (organic) cereals; Kashi® Honey Sunshine® and Berry Blossoms® cereals; Kashi® Pita Crisps; Kashi® chewy and crunchy granola bars, layered granola bars, soft-baked cereal bars, soft n' chewy bars; Kashi® snack crackers and cookies; Kashi® all natural frozen waffles, entrees and pizzas; Kashi® Steam Meal™ and Kashi® 7 Whole Grain Pilaf.
Video with caption: "Three-time U.S. Olympic cross-country skiing star Kikkan Randall shares her eat positive story and gives a sneak peek into her training regimen. See more at www.kashi.com/eatpositive." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-CG42510-20140108-1.mp4
SOURCE Kellogg Company
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