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New Special K Coffee House Breakfast shakes -- expect more from your on-the-go breakfast choice

Sep 11, 2013

BATTLE CREEK, Mich., Sept. 11, 2013 /PRNewswire/ --

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  • New @SpecialK_US Coffee House Breakfast shakes provide protein, fiber and the caffeine of a cup of coffee (Click to Tweet)
  • New @SpecialK_US shakes provide nearly 1/3 of the daily value of key vitamins and minerals women don't get enough of (Click to Tweet)
  • @SpecialK_US Coffee House Breakfast Shakes available in Chocolate Mocha and Vanilla Cappuccino, each with less than 200 calories (Click to Tweet)

Faced with the demands of a busy day, some women choose convenience over nutrition when selecting an on-the-go breakfast option.  To give them a new no-compromise choice, Special K introduced Coffee House Breakfast shakes, a convenient option with less than 200 calories per serving.  Each shake provides 10 grams of protein, 5 grams of fiber and nearly a third of the daily value of key vitamins & minerals women don't get enough of[1].  It also provides the same amount of caffeine as a 5.5-ounce cup of coffee.

"Women deserve more from their on-the-go breakfast options," said Noel Geoffroy, vice president of marketing for Kellogg Morning Foods. "With our new shakes, there is no need to compromise on nutrition or taste."

The shakes are available in chocolate mocha and vanilla cappuccino flavors.  The packs of four 10-oz. resealable bottles can be found at Wal-Mart and at other select retailers in the breakfast aisle.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit

[1] Data shows that women weight managers often do not meet the nutrient recommendations for certain nutrients including vitamin A, C, D, E, Calcium and Folic acid

SOURCE Kellogg Company

For further information: Kellogg Company Media Hotline,, 269-961-3799