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Special K® Debuts First Ever Products Featuring Quinoa - Special K Nourish™

Special K® Nourish Hot Cereal and Nutrition Bars Encourage Weight-Managers to Eat Right, Not Less with Positive Nutrition

Aug 7, 2013

BATTLE CREEK, Mich., Aug. 7, 2013 /PRNewswire/ -- Women dedicated to positive weight management are shifting their eating focus. They're paying more attention to what is in their food, not just what was taken out – which is why Special K® is proud to introduce a new line of products, Special K Nourish™. Made with a unique multi-grain blend of superfoods, including quinoa, oats and barley, and topped with dried fruit and nuts, Special K Nourish comes in hot cereal and nutrition bars, boasting seven-eight grams of protein and five grams of fiber[1] with less than 200 calories.

Special K Nourish Cranberry Almond hot cereal

Special K Nourish provides simple, nutritious and satisfying breakfast options. And, to help weight-managers focus on – and maintain – positive nutrition, the brand has teamed up with Food Network star and registered dietitian nutritionist Ellie Krieger.

"Getting both fiber and protein is an important combination to help keep you on track throughout your weight management journey," said Ellie Krieger, RDN. "Eating a breakfast with delicious whole grains and positive nutrients is a great way to start your day right and help you accomplish your weight management goals."

Special K believes that all women deserve nourishment. To celebrate the launch and help share the nourishment, Special K has partnered with Women's Health to support the FEED Foundation via "Run 10 Feed 10" races throughout the country. Visit Special K's Facebook page to find out how you can nourish yourself and help nourish others. For each share of the Special K Nourish news, Special K will donate a meal to the FEED foundation – with a goal of donating up to 100,000 meals.[2]

Special K Nourish hot cereal comes in three delicious flavors – Maple Brown Sugar Crunch, Cranberry Almond and Cinnamon Raisin Pecan, and the nutrition bars are available in Dark Chocolate Nut Delight, Cranberry Almond and Lemon Twist. Available at retailers nationwide, Special K Nourish hot cereal is sold in two-count packages for $2.29 and Special K Nourish nutrition bars are sold in boxes of five for $6.49. To learn more about Special K Nourish, visit

Suggested Tweets:

  • Eat right, not less with @SpecialKUS new Nourish hot cereal: 7-8g protein and 5g fiber #SpecialKNourish
  • @SpecialKUS @Ellie_Krieger @WomensHealthMag are providing nourishment to those in need, so can you: #SpecialKNourish

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfasts - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit

Special K Nourish

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Image with caption: "Special K Nourish Cranberry Almond hot cereal." Image available at:

Image with caption: "Special K Nourish." Image available at:

[1] Contains 4.5-5 g total fat per serving.

[2] Each share will count towards a donation to the Feed Foundation, up to $25,000.

SOURCE Kellogg Company

For further information: Katherine Davis,, 312-240-2841; Media Hotline: Kellogg Company, 269-961-3799,