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New Kellogg's To Go™ Shakes Up Breakfast

Kellogg's To Go introduces new breakfast shake mixes - offering a customizable, convenient, on-the-go option to start the day off right

Jun 26, 2013

BATTLE CREEK, Mich., June 26, 2013 /PRNewswire/ -- Kellogg's® believes in the power of breakfast but approximately 31 million Americans skip breakfast every day, with young adults (20 percent) and teens (17 percent) having the highest rate of missing their morning meal1. That's why Kellogg's is introducing Kellogg's To Go, an on-the-go nutritious option for mom and her breakfast skippers, to make sure each day, no matter how busy, lives up to its potential.

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Kellogg's To Go Breakfast Shakes and Breakfast Shake Mixes help deliver on the nutrition that consumers want most. According to a recent study, protein (49 percent) and fiber (54 percent)2 are the two most sought after ingredients at breakfast time. Kellogg's To Go Breakfast Shakes deliver 10 grams of protein and five grams of fiber*. And new Kellogg's To Go Breakfast Shake Mixes, when served with one cup of skim milk, provide 13 grams of protein and five grams of fiber per serving. Kellogg's To Go is also an excellent source of 17-21 vitamins and minerals including, vitamin C, vitamin E and calcium.

"Adults and teens alike start each morning with an empty tank," says expert and pediatrician Dr. Laura Jana. "Offering moms and her skippers a grab-and-go breakfast shake that contains an important balance of nutrients including protein, fiber, vitamins and minerals is a practical way to help put an appealing and healthy breakfast well within everyone's reach."

Kellogg's To Go Breakfast Shakes and Breakfast Shake Mixes come in three delicious flavors – milk chocolate, strawberry and vanilla – and are now available at retailers nationwide in the breakfast aisle. Kellogg's To Go Breakfast Shakes are available for $6.49 per four pack and Kellogg's To Go Breakfast Shake Mixes come in boxes of six individual mix packets for $4.49.

Kellogg's To Go Breakfast Shakes are a convenient ready-to-drink option.  Now with Kellogg's To Go Breakfast Shake Mixes, breakfast skippers can have the same great, convenient nutrition by creating their own customizable breakfast shake to-go.  Just in time for summer, Kellogg's is offering unique and delicious breakfast shake recipes like, Berry Blast and Creamsicle, that only take minutes to make. Simply combining Kellogg's To Go Breakfast Shake Mix with skim milk, Greek yogurt and favorite seasonal fruit, creates a refreshing and nutritious breakfast option. To find these recipes and more visit www.Kelloggstogo.com.

To learn more about Kellogg's To Go and how to #GetupandGo, visit www.Kelloggstogo.com  

Suggested Tweets:

  • http://clicktotweet.com/R5_aL @Kelloggs_US NEW Kellogg's To Go helps breakfast skippers reach their full potential #KelloggsToGo
  • http://clicktotweet.com/P4CFp @Kelloggs_US introduces new Kellogg's To Go Breakfast Shake Mixes to help you get a delicious breakfast shake while on the go #KelloggsToGo

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfasts - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.


1 NPD Group, National Eating Trends, 2011

2 The Hartman Group, Inc. Hartman Eating Occasions Compass, 2012

*Contains 5 grams of fat

Related Links:
Kellogg Company Website 
Kellogg's To Go Information and Recipes

SOURCE Kellogg Company

For further information: Katherine Davis, Katherine.Davis@krispr.com, 312-240-2841; Media Hotline, Kellogg Company, 269-961-3799, media.hotline@kellogg.com