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MorningStar Farms® Takes BBQ and Burgers on the Road With Feel Good Grilling Tour

Offering tasty meatless grilling samples at local art and music festivals this summer

Jun 19, 2013

BATTLE CREEK, Mich., June 19, 2013 /PRNewswire/ -- To kick off barbeque season, MorningStar Farms® is traveling the country serving up delicious and good-for-you veggie burgers during the "Feel Good Grilling" tour. From Napa, Calif. to Boston, Mass., the tour makes stops at the hottest festivals this summer featuring three grilling favorites: the Spicy Black Bean Burger, Grillers Prime and the new Mediterranean Chickpea Veggie Burger.

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"As the MorningStar Farms portfolio continues to grow, we wanted to find another way to highlight the breadth and depth of our products," said Michael Allen, president of Kellogg Frozen Food. "This summer, we're traveling across America on the Feel Good Grilling tour to show consumers how our variety of veggie burgers are perfect summer grilling staples."

To inspire summer burger recipes, prominent local chefs will demonstrate their gourmet creations featuring MorningStar Farms burgers at tour stops in Philadelphia, Detroit and Boston. The chefs will grill out alongside local foodie bloggers and offer free samples of their mouthwatering recipes at the following festivals:

  • Manayunk Arts Festival, Philadelphia, June 22-23: Chef Mitch Prensky, Supper Restaurant
  • Plymouth Art Festival, Detroit, July 12-14: Chef John Korycki, Zazios Restaurant
  • Head of the Charles Regatta, Boston, October 19-20: Chef Paul Malvone, Boston Burger Co.

"As a chef, my passion is creating traditional American food with inventive, new twists," said Mitch Prensky, chef and owner of Supper Restaurant. "In partnership with MorningStar Farms' Feel Good Grilling Tour, I cooked up a unique and bold new veggie burger recipe that I can't wait to share at the Manayunk Arts Festival this month."

The "Feel Good Grilling" tour made its debut at the Napa Valley Bottle Rock fest in May, and is continuing to heat up cities across the country, with its next stop at the Manayunk Arts Festival in Philadelphia, Pa. June 22-23, 2013.  To check out the full list of festival stops, visit  or follow the tour on Twitter @MorningStrFarms #FeelGoodGrilling.

More Grilling Highlights with MorningStar Farms

Whether you're looking for that real burger taste or something a little spicier, MorningStar Farms offers delicious meatless options that every summer griller will love. Try out some of these savory recipes at your next BBQ including Greek Burgers with the Mediterranean Chickpea Burger, Black 'N Blue Burgers with the Grillers Prime or Border Special Burgers with the Spicy Black Bean Burger.

For more recipes and to find out all the ways you can get grilling with MorningStar Farms this summer, visit

Suggested Tweets

  • Get out the Grill! @MorningStrFarms is heading your way with good-for-you burger recipes #FeelGoodGrilling
  • Love food, festivals and fun? Check out @MorningStrFarms #FeelGoodGrilling tour

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit

Related Links
MorningStar Farms Website
MorningStar Farms Tour Information


SOURCE Kellogg Company

For further information: Cathryn Donaldson, Krispr Communications, 312-240-2625,; Media Hotline, Kellogg Company, 269-961-3799,