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Kellogg answers the call for snacking variety with bold, tempting new flavors

Jun 13, 2013

BATTLE CREEK, Mich., June 13, 2013 /PRNewswire/ --

  • @TheRealCheez-It debuts Zingz crackers; bring real crunch and chipotle cheddar and queso fundido flavors  
  • Kashi goes Mediterranean with 3 flavors of hummus chips that provide 4g of fiber and 3g of protein
  • @Keebler_Elves launch Simply Made cookies baked with fewer, simple ingredients; El Duende ("The Elf") cookies celebrate Hispanic influence 
  • New wholesome snack bars debut from Nutri-Grain, @SpecialK_US and Kashi

From on-trend ingredients to bold flavors, Kellogg Company snack brands are introducing an array of new cookies, crackers, chips and bars that are sure to delight consumers.

"Snacking is an important part of peoples' diets, and consumers are constantly seeking new options," said Brian Huff, president, Kellogg U.S. Snacks.  "We continue to respond with flavors, ingredients and entirely new foods to meet this demand for snacking alternatives."

Consumer research had uncovered an increasing desire for flavors that excite the senses with bold, ethnic flair.  New Cheez-It® Zingz crackers are made with corn masa for a bold crunch and debut in two flavors: chipotle cheddar and queso fundido.  Pringles® debuts its own spicy fun with new fiery sweet barbeque flavor.

Dips are more popular than ever, particularly when seeking to please hungry party guests. New Town House® pita crackers offer real pita taste and are strong enough to dip without breaking, making them perfect with hummus, dips or other toppings.  They will be available in Mediterranean herb and sea salt flavors.

For consumers seeking a better-for-you chip, Kashi® is launching all-natural hummus crisps made with a blend of chickpeas, whole grains, spices, and herbs, providing 4g of fiber and  3g of protein.  They are available in three varieties: sea salt & olive oil, caramelized onion, and sundried tomato basil-feta.

Weight managers are also seeking to avoid snacking boredom while still staying on track.  For them, Special K® introduces a new chipotle lime flavor of its extremely popular cracker chips.  Each 27 chip serving has 110 calories.

Looking for a sweet treat? New Keebler® Simply Made cookies are baked with simple recognizable ingredients including wheat flour, butter, eggs, sugar, and vanilla, reflecting the desire of some consumers for simpler foods.  They will be available in two varieties: chocolate chip and butter.

Keebler is also debuting new cookies that reflect the importance of Hispanic consumers, the fastest growing ethnic group in the U.S.  New Keebler El Duende  ("The Elf") cookies will be available in coconut and lemon sandwich varieties.

Wholesome snacks also continue to be popular and Kellogg brands are debuting several delicious new snack bars. Special K expands its offerings with the addition of cookies & creme pastry crisps and chocolate covered strawberry cereal bars.  Nutri-Grain® expands its granola offerings with crunchy granola bars in chocolate chip and toffee flavors.  Nutri-Grain is also adding new Strawberry Greek yogurt cereal bars.  Kashi's new berry/lemonade chewy granola bar provides protein, fiber, whole grains and features chia for ALA Omega 3s and sun-ripened cranberries and lemons.

To view a video that highlights all of Kellogg's recent innovations, click here.  These new foods arrive at retailers nationwide this summer.  

About Kellogg Company 
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfasts - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit

SOURCE Kellogg Company

For further information: Media Hotline, Kellogg Company, 269-961-3799,